Automattic Featured on TechCrunch TC-1

“Part of my life’s work is trying to make WordPress something that looks more like a city. Companies always die. Cities never die. There’s networks of things that can be created, and once they reach a certain scale, they’re somewhat invulnerable.”

-Automattic CEO Matt Mullenweg

This week, TechCrunch published a four-part series of articles that take an in-depth look at the longevity and momentum of Automattic’s business, with the underlying premise that we’ve done everything wrong — according to venture capitalists. 

Despite confounding our critics, our company has evolved and grown over the last 16 years. Today, we continue to be champions for open source, distributed work, and democratizing publishing and e-commerce.

“Long term, if I had to bet on what’s the most important platform, 50 years from now, I’d bet on the web over anything else that exists today. It’s the most robust, resilient, creative, the most free and open, and the Cambrian explosion of creativity on the web hasn’t stopped,” Automattic CEO Matt Mullenweg says in the interview.

Our belief in the power of the open web underlies almost every aspect of what we do — from building websites to hiring a fully distributed workforce across 89 countries. Good ideas and talented individuals come from anywhere. Automattic’s incredibly talented staff is a testament to that. 

One of the insights highlighted by TechCrunch is the ethos behind how we hire. As observed in the article, a combination of in-person interviews and the traditional desire for “culture fit” can hinder diversity. During our recruitment process, we give candidates the option of a written interview, where their faces or voices don’t have to be part of the process. 

TechCrunch’s stellar editorial package is organized around our origin story, open-source software development, acquisitions, future strategy, and distributed work. 

Read the articles here (TechCrunch subscription required). 

Matt Mullenweg On Finding Talent: From Cheddar News

“If you’re a business for whom talent is a key differentiator,” said Automattic CEO Matt Mullenweg this week on Cheddar News, “then I would highly recommend you learning how to evolve your business to be fully inclusive of remote people.”

On Wednesday, Matt joined senior reporter Michelle Castillo on Cheddar’s Closing Bell to talk about Automattic’s latest fundraising, and how the company will continue to hire for and invest in technology that democratizes publishing and commerce.

Matt made the announcement earlier this week.

“One thing that’s fascinating about Automattic is that you guys have a work remote policy,” Castillo asked. “Why did you make that decision so many years ago?”

“When we started being fully remote, which was I guess 15, 16 years ago, it was the best way to access the best talent in the world,” Matt responded.

“I think that’s still true.”

Offering encouragement to those who have only experienced remote work by necessity because of the pandemic, Matt also urged organizations to commit to being fully distributed, instead of settling for hybrid situations that can create new challenges: “Keep in mind, even if last year was tough, it was tough for every company, including us – who have been doing this for over a decade.”

You can watch the full interview at Cheddar.

Are We at the End of the “Culture of Presentism and Micromanagement”?

Back in April, when entire sectors of the economy had just recently — and abruptly — transitioned to remote work due to the COVID-19 pandemic, Matt Mullenweg shared an aspirational roadmap, describing the five levels of autonomy companies go through along their journey from fully colocated to truly distributed. With increasing signs that we might never go back to the old normal, Enrique Dans, at Forbes, reflects on what executives and employees alike have learned in the intervening months. He takes Matt’s five levels as a starting point to ask how our collective understanding of remote work has changed as well, and what the near future might hold.

Where are we headed? Toward levels 4 and 5, characterized by the optimization of working practices, which means changing the synchronous-asynchronous balance: fewer rounds of endless video conferences and more short videos recorded for later viewing, much more Slackand similar communication tools, along with less time spent sitting in front of a screen listening to other people. Shared documents people can work on synchronously — coordinating in the chat window — or asynchronously are infinitely more effective than a marathon video conference. A spreadsheet, text document, or presentation that requires input from several people is an ideal solution for Google Docs, Office 360, or any of their competitors.

Head to Forbes to read the rest of Enrique Dans’ article.

To Improve Videoconference Calls, Choose the Right Gear for Your Home Office

Tech news site The Information recently launched a new series, “Out of Office,” focusing on the rapid growth of remote work. Automattic CEO and Distributed Podcast host Matt Mullenweg appeared in the inaugural column, talking to reporter Nick Wingfield about his home-office setup and gear preferences:

Naturally, he has a perspective on what technologies to invest in to improve the quality of video calls, a key part of working from home. “I definitely think of a hierarchy,” says Mullenweg, CEO of Automattic, which operates WordPress[.com], Tumblr and other digital properties. “For me, it goes internet, audio, lighting, video.”

Read “How to Zoom Like a CEO” over at The Information

Matt Mullenweg with Sam Harris on Distributed Work’s Five Levels of Autonomy

Distributed host Matt Mullenweg recently appeared on Sam Harris’s excellent podcast, Making Sense, sharing the “five levels of autonomy” when it comes to distributed work. Listen to their wide-ranging conversation on how companies transition to remote work in the wake of the COVID-19 pandemic. We love Sam’s podcast, Making Sense, so for more go to samharris.org/podcast/ and you can also subscribe to get his premium content, which is totally worth it.

Subscribe to Distributed at Pocket Casts, Apple Podcasts, Spotify, RSS, or wherever you like to listen.

Episode 17: Matt Mullenweg Reflects on Distributed Work in 2019

Read more of our 2019 takeaways in “Eight Lessons from the Distributed Podcast So Far.”

Subscribe to Distributed at Pocket Casts, Apple Podcasts, Spotify, RSS, or wherever you like to listen.

To close out the year, our host Matt Mullenweg is joined once again by Automattic’s Mark Armstrong to discuss the state of distributed work as we transition into a new decade. Matt discusses his key takeaways from his 2019 conversations on the podcast, and reflects on his year as the CEO of a growing distributed company. 

The full episode transcript is below.

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On Building Automattic

Launching the Distributed podcast has given me space to reflect on the last 14 years at Automattic. In 2019, distributed work has spread throughout the Bay Area and beyond, but when we were getting started, having no corporate headquarters was seen as quirky. Our distributed status has come to define our company, but we didn’t set out to be distributed. It was common in open source projects and our initial team was spread around the world. But over time it became who we are. 

I’m originally from Houston, Texas. In 2003, web developer Mike Little and I, along with a few other online friends, developed a web publishing tool called WordPress. It quickly became popular, but we had no inkling that it could ever be a revenue-generating project. We just wanted to make better publishing tools so that non-engineers could express themselves online with their own blogs. For me, it was satisfying simply to hang out on IRC (an early chatroom protocol) with smart, curious people working on an interesting collaboration. I was spending all my free time online, hanging out and coding with people all over the world, having an absolute blast. 

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